:root {
  --paper: #f7f3eb;
  --paper-deep: #e9e2d7;
  --white: #fffdf8;
  --ink: #17211f;
  --ink-soft: #303b38;
  --faint: #545e5a;
  --rule: #c9c1b6;
  --signal: #d86545;
  --signal-dark: #913b28;
  --acid: #f2c85b;
  --muted-on-ink: #a7ada9;
  --error: #963a28;
  --display: "Archivo", "Avenir Next", "Segoe UI", sans-serif;
  --body: "Source Sans 3", "Segoe UI", system-ui, sans-serif;
  --max: 1240px;
  --gutter: clamp(1.25rem, 4vw, 3rem);
}

* {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: 5rem;
}

body {
  background: var(--paper);
  color: var(--ink);
  font-family: var(--body);
  font-size: 1rem;
  line-height: 1.55;
  text-rendering: optimizeLegibility;
}

body::before {
  background-image: linear-gradient(rgba(23, 26, 24, 0.032) 1px, transparent 1px);
  background-size: 100% 4px;
  content: "";
  inset: 0;
  opacity: 0.38;
  pointer-events: none;
  position: fixed;
  z-index: 50;
}

::selection {
  background: var(--acid);
  color: var(--ink);
}

a {
  color: inherit;
}

button,
input,
textarea {
  font: inherit;
}

button {
  color: inherit;
}

img {
  display: block;
  max-width: 100%;
}

:focus-visible {
  outline: 3px solid var(--acid);
  outline-offset: 4px;
}

.skip-link {
  background: var(--acid);
  color: var(--ink);
  font-weight: 800;
  left: 1rem;
  padding: 0.75rem 1rem;
  position: fixed;
  top: -5rem;
  z-index: 100;
}

.skip-link:focus {
  top: 1rem;
}

.container {
  margin-inline: auto;
  max-width: var(--max);
  padding-inline: var(--gutter);
  width: 100%;
}

.site-header {
  background: rgba(244, 240, 231, 0.94);
  border-bottom: 1px solid rgba(23, 26, 24, 0.18);
  position: sticky;
  top: 0;
  z-index: 20;
}

.nav-shell {
  align-items: center;
  display: flex;
  gap: 2rem;
  height: 4.75rem;
  justify-content: space-between;
}

.wordmark {
  align-items: center;
  display: inline-flex;
  font-family: var(--display);
  font-size: 1rem;
  font-weight: 900;
  letter-spacing: -0.03em;
  line-height: 1;
  text-decoration: none;
}

.wordmark-mark {
  align-items: center;
  background: var(--ink);
  color: var(--acid);
  display: inline-flex;
  font-size: 0.85rem;
  height: 2rem;
  justify-content: center;
  margin-right: 0.7rem;
  transform: rotate(-4deg);
  width: 2rem;
}

.nav-links {
  align-items: center;
  display: flex;
  gap: 2rem;
  margin-left: auto;
}

.nav-links a {
  font-size: 0.79rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  position: relative;
  text-decoration: none;
  text-transform: uppercase;
}

.nav-links a::after {
  background: var(--signal);
  bottom: -0.45rem;
  content: "";
  height: 2px;
  left: 0;
  position: absolute;
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 180ms ease;
  width: 100%;
}

.nav-links a:hover::after,
.nav-links a:focus-visible::after {
  transform: scaleX(1);
}

.nav-cta {
  align-items: center;
  background: var(--ink);
  color: var(--white);
  display: inline-flex;
  font-size: 0.78rem;
  font-weight: 850;
  gap: 0.6rem;
  letter-spacing: 0.04em;
  min-height: 2.75rem;
  padding: 0.75rem 1rem;
  text-decoration: none;
  text-transform: uppercase;
  transition: background 180ms ease, color 180ms ease;
}

.nav-cta:hover {
  background: var(--signal);
  color: var(--ink);
}

.hero {
  background: var(--ink);
  color: var(--white);
  min-height: calc(100vh - 4.75rem);
  overflow: hidden;
  padding-block: clamp(4rem, 8vw, 7.5rem) 4rem;
  position: relative;
}

.hero::before {
  color: rgba(255, 253, 247, 0.04);
  content: "01";
  font-family: var(--display);
  font-size: min(39vw, 35rem);
  font-weight: 950;
  letter-spacing: -0.12em;
  line-height: 0.65;
  position: absolute;
  right: -2vw;
  top: 2rem;
}

.hero-grid {
  align-items: center;
  display: grid;
  gap: clamp(3rem, 5vw, 5.5rem);
  grid-template-columns: minmax(0, 1.04fr) minmax(23rem, 0.96fr);
  position: relative;
  z-index: 1;
}

.eyebrow {
  align-items: center;
  color: var(--acid);
  display: flex;
  font-size: 0.74rem;
  font-weight: 850;
  gap: 0.75rem;
  letter-spacing: 0.14em;
  margin-bottom: 1.5rem;
  text-transform: uppercase;
}

.eyebrow::before {
  background: currentColor;
  content: "";
  height: 0.55rem;
  transform: rotate(45deg);
  width: 0.55rem;
}

.hero h1 {
  font-family: var(--display);
  font-size: clamp(3.4rem, 6.1vw, 5.7rem);
  font-weight: 700;
  letter-spacing: -0.055em;
  line-height: 0.94;
  max-width: 11.5ch;
  text-wrap: balance;
}

.hero h1 span {
  color: var(--signal);
  display: block;
  font-weight: 600;
  letter-spacing: -0.055em;
}

.hero-lead {
  color: #d6d4cc;
  font-size: clamp(1.04rem, 1.6vw, 1.28rem);
  line-height: 1.55;
  margin-top: 2rem;
  max-width: 36rem;
}

.hero-actions {
  align-items: center;
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
  margin-top: 2.25rem;
}

.button {
  align-items: center;
  border: 2px solid transparent;
  cursor: pointer;
  display: inline-flex;
  font-size: 0.82rem;
  font-weight: 900;
  gap: 0.8rem;
  justify-content: center;
  letter-spacing: 0.06em;
  min-height: 3.5rem;
  padding: 0.9rem 1.25rem;
  text-decoration: none;
  text-transform: uppercase;
  transition: background 180ms ease, border-color 180ms ease, color 180ms ease, transform 180ms ease;
}

.button::after {
  content: "↗";
  font-size: 1.05rem;
}

.button:hover {
  transform: translateY(-3px);
}

.button-primary {
  background: var(--signal);
  color: var(--ink);
}

.button-primary:hover {
  background: var(--acid);
}

.button-ghost {
  border-color: rgba(255, 253, 247, 0.46);
  color: var(--white);
}

.button-ghost:hover {
  border-color: var(--white);
}

.hero-signals {
  border-top: 1px solid rgba(255, 253, 247, 0.24);
  display: grid;
  gap: 0;
  grid-template-columns: repeat(3, 1fr);
  margin-top: 3rem;
  max-width: 38rem;
  padding-top: 1.15rem;
}

.hero-signal {
  border-right: 1px solid rgba(255, 253, 247, 0.2);
  padding-right: 1rem;
}

.hero-signal + .hero-signal {
  padding-left: 1rem;
}

.hero-signal:last-child {
  border-right: 0;
}

.hero-signal strong {
  color: var(--acid);
  display: block;
  font-family: var(--display);
  font-size: 1.6rem;
  letter-spacing: -0.04em;
  line-height: 1;
}

.hero-signal span {
  color: #afafa8;
  display: block;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.05em;
  margin-top: 0.45rem;
  text-transform: uppercase;
}

.hero-stage {
  min-height: 38rem;
  position: relative;
}

.hero-photo {
  border: 1px solid rgba(255, 253, 247, 0.35);
  height: 36rem;
  margin-left: auto;
  overflow: hidden;
  position: relative;
  transform: rotate(1.5deg);
  width: min(100%, 30rem);
}

.hero-photo::after {
  border: 1px solid rgba(255, 253, 247, 0.65);
  content: "";
  inset: 0.75rem;
  pointer-events: none;
  position: absolute;
}

.hero-photo img {
  filter: saturate(0.82) contrast(1.05);
  height: 100%;
  object-fit: cover;
  width: 100%;
}


.photo-stamp {
  background: var(--acid);
  color: var(--ink);
  font-size: 0.7rem;
  font-weight: 900;
  left: 1.5rem;
  letter-spacing: 0.08em;
  padding: 0.6rem 0.7rem;
  position: absolute;
  text-transform: uppercase;
  top: 1.5rem;
  transform: rotate(-2deg);
  z-index: 2;
}

.map-float {
  background: var(--white);
  bottom: -1.5rem;
  box-shadow: 0.8rem 0.8rem 0 var(--signal);
  color: var(--ink);
  left: -2.25rem;
  padding: 1.35rem;
  position: absolute;
  transform: rotate(-2deg);
  width: min(21rem, 78%);
  z-index: 3;
}

.map-float-top {
  align-items: center;
  border-bottom: 1px solid var(--rule);
  display: flex;
  justify-content: space-between;
  padding-bottom: 0.75rem;
}

.map-float-top strong {
  font-size: 0.78rem;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.map-float-top span {
  color: var(--faint);
  font-size: 0.65rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.map-float-row {
  align-items: center;
  display: grid;
  font-size: 0.76rem;
  gap: 0.6rem;
  grid-template-columns: 1.2rem 1fr auto;
  padding-top: 0.8rem;
}

.map-float-row b {
  align-items: center;
  background: var(--ink);
  color: var(--acid);
  display: flex;
  font-size: 0.63rem;
  height: 1.2rem;
  justify-content: center;
  width: 1.2rem;
}

.map-float-row em {
  color: var(--signal-dark);
  font-size: 0.65rem;
  font-style: normal;
  font-weight: 900;
  text-transform: uppercase;
}

.ticker {
  background: var(--signal);
  border-block: 2px solid var(--ink);
  color: var(--ink);
  overflow: hidden;
}

.ticker-track {
  align-items: center;
  animation: ticker 24s linear infinite;
  display: flex;
  min-height: 3.35rem;
  white-space: nowrap;
  width: max-content;
}

.ticker-track span {
  font-size: 0.78rem;
  font-weight: 950;
  letter-spacing: 0.09em;
  padding-inline: 1.5rem;
  text-transform: uppercase;
}

.ticker-track i {
  background: var(--ink);
  display: inline-block;
  height: 0.5rem;
  transform: rotate(45deg);
  width: 0.5rem;
}

@keyframes ticker {
  to { transform: translateX(-50%); }
}

.brand-proof {
  background: var(--white);
  border-bottom: 1px solid var(--rule);
  padding-block: clamp(2.75rem, 5vw, 4.5rem);
}

.brand-proof-layout {
  align-items: center;
  display: grid;
  gap: clamp(2rem, 7vw, 7rem);
  grid-template-columns: minmax(0, 1fr) minmax(16rem, 0.55fr);
}

.brand-proof-copy .kicker {
  margin-bottom: 0.65rem;
}

.brand-proof-copy h2 {
  font-family: var(--display);
  font-size: clamp(1.8rem, 3.4vw, 3rem);
  font-weight: 700;
  letter-spacing: -0.045em;
  line-height: 1.05;
  max-width: 19ch;
}

.brand-proof-copy > p:last-child {
  color: var(--faint);
  margin-top: 0.9rem;
  max-width: 56ch;
}

.brand-mark {
  align-items: center;
  border-left: 1px solid var(--rule);
  display: flex;
  gap: 2rem;
  justify-content: space-between;
  min-height: 9rem;
  padding-left: clamp(2rem, 5vw, 4rem);
  text-decoration: none;
}

.brand-mark strong,
.brand-mark small {
  display: block;
  font-family: var(--display);
  text-transform: uppercase;
}

.brand-mark strong {
  font-size: clamp(1.75rem, 3vw, 2.8rem);
  letter-spacing: -0.055em;
  line-height: 0.95;
}

.brand-mark small {
  color: var(--faint);
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  margin-top: 0.15rem;
}

.brand-link-label {
  color: var(--signal-dark);
  flex: 0 0 auto;
  font-size: 0.7rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.brand-mark:hover .brand-link-label,
.brand-mark:focus-visible .brand-link-label {
  text-decoration: underline;
  text-underline-offset: 0.25rem;
}

.section {
  padding-block: clamp(5rem, 9vw, 8rem);
}

.section-head {
  align-items: end;
  display: grid;
  gap: 2rem;
  grid-template-columns: minmax(0, 1.15fr) minmax(18rem, 0.55fr);
  margin-bottom: 3.5rem;
}

.kicker {
  color: var(--signal-dark);
  font-size: 0.72rem;
  font-weight: 900;
  letter-spacing: 0.14em;
  margin-bottom: 1rem;
  text-transform: uppercase;
}

.section h2,
.lead-copy h2 {
  font-family: var(--display);
  font-size: clamp(2.8rem, 5.5vw, 5.25rem);
  font-weight: 700;
  letter-spacing: -0.05em;
  line-height: 1;
  text-wrap: balance;
}

.section-intro {
  color: var(--faint);
  font-size: 1.06rem;
  max-width: 35rem;
}

.problem-grid {
  border-top: 2px solid var(--ink);
  display: grid;
  grid-template-columns: minmax(0, 0.8fr) minmax(0, 1.2fr);
}

.problem-statement {
  align-content: space-between;
  background: var(--ink);
  color: var(--white);
  display: grid;
  min-height: 30rem;
  padding: clamp(2rem, 4vw, 3.5rem);
}

.problem-statement p:first-child {
  color: var(--acid);
  font-size: 0.72rem;
  font-weight: 900;
  letter-spacing: 0.11em;
  text-transform: uppercase;
}

.problem-statement blockquote {
  font-family: var(--display);
  font-size: clamp(2.5rem, 4.4vw, 4.7rem);
  font-weight: 700;
  letter-spacing: -0.045em;
  line-height: 1;
  max-width: 8ch;
}

.problem-statement blockquote span {
  color: var(--signal);
}

.problem-statement small {
  color: #bcbdb7;
  display: block;
  max-width: 30ch;
}

.channel-list {
  border-right: 2px solid var(--ink);
}

.channel {
  align-items: start;
  border-bottom: 1px solid var(--rule);
  display: grid;
  gap: 1rem;
  grid-template-columns: 3rem 1fr;
  min-height: 7.5rem;
  padding: 1.75rem clamp(1.5rem, 4vw, 3rem);
}

.channel:first-child {
  border-top: 0;
}

.channel-number {
  color: var(--signal-dark);
  font-family: var(--display);
  font-size: 0.9rem;
  font-weight: 900;
}

.channel h3 {
  font-family: var(--display);
  font-size: 1.35rem;
  font-weight: 900;
  letter-spacing: -0.025em;
  line-height: 1.1;
}

.channel p {
  color: var(--faint);
  font-size: 0.92rem;
  margin-top: 0.45rem;
  max-width: 50ch;
}

.map-section {
  background: var(--paper-deep);
  border-block: 1px solid var(--rule);
}

.map-showcase {
  align-items: center;
  display: grid;
  gap: clamp(3rem, 7vw, 7rem);
  grid-template-columns: minmax(0, 0.72fr) minmax(30rem, 1.28fr);
}

.map-copy h2 {
  margin-bottom: 1.5rem;
}

.map-copy > p {
  color: var(--faint);
  font-size: 1.08rem;
  max-width: 34rem;
}

.map-benefits {
  list-style: none;
  margin-top: 2rem;
}

.map-benefits li {
  align-items: start;
  border-top: 1px solid var(--rule);
  display: grid;
  font-size: 0.92rem;
  gap: 0.8rem;
  grid-template-columns: 1.4rem 1fr;
  padding-block: 0.9rem;
}

.map-benefits li::before {
  color: var(--signal-dark);
  content: "✓";
  font-weight: 950;
}

.sample-map {
  background: var(--white);
  border: 2px solid var(--ink);
  box-shadow: 0.9rem 0.9rem 0 var(--ink);
}

.sample-map-header {
  align-items: start;
  background: var(--ink);
  color: var(--white);
  display: flex;
  gap: 2rem;
  justify-content: space-between;
  padding: 1.4rem;
}

.sample-map-header p {
  color: var(--acid);
  font-size: 0.68rem;
  font-weight: 900;
  letter-spacing: 0.09em;
  text-transform: uppercase;
}

.sample-map-header h3 {
  font-family: var(--display);
  font-size: 1.6rem;
  letter-spacing: -0.035em;
  line-height: 1;
  margin-top: 0.4rem;
}

.sample-map-header span {
  border: 1px solid rgba(255, 253, 247, 0.45);
  color: #c9c9c3;
  font-size: 0.62rem;
  font-weight: 800;
  letter-spacing: 0.06em;
  max-width: 12rem;
  padding: 0.45rem 0.6rem;
  text-align: right;
  text-transform: uppercase;
}

.map-row {
  align-items: center;
  border-bottom: 1px solid var(--rule);
  display: grid;
  gap: 1rem;
  grid-template-columns: 2.5rem minmax(0, 1fr) auto;
  padding: 1.25rem 1.4rem;
}

.map-row-index {
  align-items: center;
  background: var(--paper);
  border: 1px solid var(--ink);
  display: flex;
  font-family: var(--display);
  font-size: 0.78rem;
  font-weight: 900;
  height: 2.5rem;
  justify-content: center;
  transform: rotate(-3deg);
  width: 2.5rem;
}

.map-row h4 {
  font-family: var(--display);
  font-size: 1.02rem;
  font-weight: 900;
  line-height: 1.1;
}

.map-row p {
  color: var(--faint);
  font-size: 0.78rem;
  margin-top: 0.3rem;
}

.fit-badge {
  background: var(--acid);
  color: var(--ink);
  font-size: 0.65rem;
  font-weight: 950;
  letter-spacing: 0.07em;
  padding: 0.5rem 0.65rem;
  text-transform: uppercase;
}

.sample-map-footer {
  align-items: center;
  display: flex;
  font-size: 0.7rem;
  font-weight: 800;
  gap: 1rem;
  justify-content: space-between;
  letter-spacing: 0.04em;
  padding: 1rem 1.4rem;
  text-transform: uppercase;
}

.sample-map-footer strong {
  color: var(--signal-dark);
}

.operation-section {
  background: var(--ink);
  color: var(--white);
  overflow: hidden;
  position: relative;
}

.operation-section::after {
  border: 1px solid rgba(255, 253, 247, 0.07);
  content: "";
  height: 32rem;
  position: absolute;
  right: -10rem;
  top: 7rem;
  transform: rotate(45deg);
  width: 32rem;
}

.operation-section .kicker {
  color: var(--acid);
}

.operation-section .section-intro {
  color: #bcbdb7;
}

.operation-layout {
  display: grid;
  gap: 3rem;
  grid-template-columns: minmax(17rem, 0.62fr) minmax(0, 1.38fr);
  position: relative;
  z-index: 1;
}

.operation-tabs {
  border-top: 1px solid rgba(255, 253, 247, 0.28);
}

.operation-tab {
  align-items: center;
  background: transparent;
  border: 0;
  border-bottom: 1px solid rgba(255, 253, 247, 0.22);
  cursor: pointer;
  display: grid;
  gap: 0.9rem;
  grid-template-columns: 2rem 1fr auto;
  padding: 1.2rem 0.2rem;
  text-align: left;
  width: 100%;
}

.operation-tab span:first-child {
  color: var(--muted-on-ink);
  font-size: 0.7rem;
  font-weight: 900;
}

.operation-tab strong {
  font-family: var(--display);
  font-size: 1.08rem;
  letter-spacing: -0.02em;
  text-transform: uppercase;
}

.operation-tab::after {
  color: var(--muted-on-ink);
  content: "→";
  font-size: 1.15rem;
}

.operation-tab[aria-selected="true"] {
  color: var(--acid);
}

.operation-tab[aria-selected="true"] span:first-child,
.operation-tab[aria-selected="true"]::after {
  color: var(--signal);
}

.operation-panel {
  background: var(--white);
  color: var(--ink);
  min-height: 27rem;
  padding: clamp(2rem, 5vw, 4rem);
  position: relative;
}

.operation-count {
  color: var(--paper-deep);
  font-family: var(--display);
  font-size: clamp(7rem, 16vw, 13rem);
  font-weight: 950;
  letter-spacing: -0.1em;
  line-height: 0.7;
  position: absolute;
  right: 2rem;
  top: 2rem;
}

.operation-panel-inner {
  max-width: 38rem;
  position: relative;
  z-index: 1;
}

.operation-label {
  color: var(--signal-dark);
  font-size: 0.68rem;
  font-weight: 900;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.operation-panel h3 {
  font-family: var(--display);
  font-size: clamp(2.3rem, 4vw, 4.2rem);
  letter-spacing: -0.055em;
  line-height: 0.95;
  margin-top: 1rem;
  max-width: 10ch;
}

.operation-panel-copy {
  color: var(--faint);
  font-size: 1.02rem;
  margin-top: 1.4rem;
  max-width: 37rem;
}

.operation-checks {
  display: grid;
  gap: 0.7rem;
  list-style: none;
  margin-top: 2rem;
}

.operation-checks li {
  align-items: center;
  border-top: 1px solid var(--rule);
  display: grid;
  font-size: 0.88rem;
  font-weight: 750;
  gap: 0.8rem;
  grid-template-columns: 1.25rem 1fr;
  padding-top: 0.7rem;
}

.operation-checks li::before {
  color: var(--signal-dark);
  content: "●";
  font-size: 0.6rem;
}

.field-break {
  align-items: end;
  background-image: url("https://images.unsplash.com/photo-1654868537177-86c35bb6b226?auto=format&fit=crop&ixid=M3w5MDQ4MTB8MHwxfGFsbHx8fHx8fHx8fDE3ODM2NTI4ODd8&ixlib=rb-4.1.0&q=82&w=1800");
  background-position: center 45%;
  background-size: cover;
  display: flex;
  min-height: 38rem;
  overflow: hidden;
  position: relative;
}

.field-break::before {
  background: rgba(23, 26, 24, 0.46);
  content: "";
  inset: 0;
  position: absolute;
}

.field-break-copy {
  color: var(--white);
  max-width: 55rem;
  padding-block: 5rem;
  position: relative;
  z-index: 1;
}

.field-break-copy p:first-child {
  color: var(--acid);
  font-size: 0.72rem;
  font-weight: 900;
  letter-spacing: 0.13em;
  text-transform: uppercase;
}

.field-break-copy p:last-child {
  font-family: var(--display);
  font-size: clamp(2.7rem, 6vw, 6.2rem);
  font-weight: 700;
  letter-spacing: -0.05em;
  line-height: 0.98;
  margin-top: 1rem;
  text-wrap: balance;
}

.package-grid {
  display: grid;
  gap: 1rem;
  grid-template-columns: repeat(2, minmax(0, 1fr));
}

.package {
  background: var(--white);
  border: 1px solid var(--rule);
  border-top: 0.45rem solid var(--ink);
  display: flex;
  flex-direction: column;
  min-height: 27rem;
  padding: clamp(1.5rem, 3vw, 2.5rem);
  transition: transform 180ms ease;
}

.package:hover {
  transform: translateY(-0.45rem);
}

.package-featured {
  background: var(--ink);
  border-color: var(--ink);
  color: var(--white);
}

.package-free {
  border-top-color: var(--signal);
}

.package-kicker {
  color: var(--signal-dark);
  font-size: 0.68rem;
  font-weight: 900;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.package-featured .package-kicker {
  color: var(--acid);
}

.package h3 {
  font-family: var(--display);
  font-size: clamp(2rem, 3.5vw, 3.5rem);
  letter-spacing: -0.055em;
  line-height: 0.95;
  margin-top: 0.85rem;
}

.package-price {
  align-items: baseline;
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  margin-top: 1.5rem;
}

.package-price strong {
  font-family: var(--display);
  font-size: clamp(2rem, 4vw, 3.6rem);
  letter-spacing: -0.055em;
  line-height: 1;
}

.package-price span {
  color: var(--faint);
  font-size: 0.76rem;
  font-weight: 800;
  text-transform: uppercase;
}

.package-featured .package-price span {
  color: #bcbdb7;
}

.package > p:not(.package-kicker):not(.package-price) {
  color: var(--faint);
  margin-top: 1.4rem;
  max-width: 49ch;
}

.package-featured > p:not(.package-kicker):not(.package-price) {
  color: #d0d0ca;
}

.package ul {
  list-style: none;
  margin-top: auto;
  padding-top: 2rem;
}

.package-outcome {
  border-top: 1px solid var(--rule);
  color: var(--ink-soft);
  font-size: 0.94rem;
  font-weight: 600;
  margin-top: auto;
  padding-top: 1rem;
}

.package-outcome span {
  color: var(--signal-dark);
  display: block;
  font-size: 0.68rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  margin-bottom: 0.3rem;
  text-transform: uppercase;
}

.package-featured .package-outcome {
  border-color: rgba(255, 253, 248, 0.24);
  color: var(--white);
}

.package-featured .package-outcome span {
  color: var(--acid);
}

.package li {
  border-top: 1px solid var(--rule);
  font-size: 0.82rem;
  font-weight: 750;
  padding-block: 0.62rem;
}

.package-featured li {
  border-color: rgba(255, 253, 247, 0.2);
}

.package-note {
  color: var(--faint);
  font-size: 0.78rem;
  margin-top: 1.2rem;
}

.calendar-section {
  background: var(--acid);
  border-block: 2px solid var(--ink);
}

.calendar-layout {
  align-items: start;
  display: grid;
  gap: clamp(3rem, 7vw, 7rem);
  grid-template-columns: minmax(0, 0.85fr) minmax(27rem, 1.15fr);
}

.calendar-copy {
  position: sticky;
  top: 7rem;
}

.calendar-copy .kicker {
  color: var(--ink);
}

.calendar-copy p:last-child {
  margin-top: 1.5rem;
  max-width: 34rem;
}

.venue-board {
  background: var(--paper);
  border: 2px solid var(--ink);
  box-shadow: 0.9rem 0.9rem 0 var(--signal);
}

.venue-board-head {
  align-items: center;
  background: var(--ink);
  color: var(--white);
  display: flex;
  font-size: 0.7rem;
  font-weight: 900;
  justify-content: space-between;
  letter-spacing: 0.08em;
  padding: 1rem 1.2rem;
  text-transform: uppercase;
}

.venue-board-head span:last-child {
  color: var(--acid);
}

.venue-row {
  align-items: baseline;
  border-bottom: 1px solid var(--rule);
  display: grid;
  gap: 1.2rem;
  grid-template-columns: minmax(0, 1fr) auto;
  padding: 1.15rem 1.2rem;
}

.venue-row h3 {
  font-family: var(--display);
  font-size: 1rem;
  font-weight: 900;
  letter-spacing: -0.02em;
}

.venue-row p {
  color: var(--faint);
  font-size: 0.76rem;
  margin-top: 0.2rem;
}

.venue-row > span {
  color: var(--signal-dark);
  font-size: 0.7rem;
  font-weight: 900;
  text-align: right;
  text-transform: uppercase;
}

.lead-section {
  background: var(--signal);
  color: var(--ink);
  padding-block: clamp(5rem, 9vw, 8rem);
}

.lead-layout {
  align-items: start;
  display: grid;
  gap: clamp(3rem, 8vw, 7rem);
  grid-template-columns: minmax(0, 0.8fr) minmax(30rem, 1.2fr);
}

.lead-copy {
  position: sticky;
  top: 7rem;
}

.lead-copy .kicker {
  color: var(--ink);
}

.lead-copy > p:not(.kicker) {
  font-size: 1.05rem;
  margin-top: 1.5rem;
  max-width: 34rem;
}

.lead-promise {
  border-top: 2px solid var(--ink);
  display: grid;
  gap: 0;
  grid-template-columns: repeat(3, 1fr);
  margin-top: 2rem;
  padding-top: 1rem;
}

.lead-promise div {
  border-right: 1px solid rgba(23, 26, 24, 0.35);
  padding-right: 0.8rem;
}

.lead-promise div + div {
  padding-left: 0.8rem;
}

.lead-promise div:last-child {
  border-right: 0;
}

.lead-promise strong {
  display: block;
  font-family: var(--display);
  font-size: 1.4rem;
  line-height: 1;
}

.lead-promise span {
  display: block;
  font-size: 0.66rem;
  font-weight: 850;
  letter-spacing: 0.04em;
  margin-top: 0.35rem;
  text-transform: uppercase;
}

.lead-card {
  background: var(--white);
  border: 2px solid var(--ink);
  box-shadow: 1rem 1rem 0 var(--ink);
  padding: clamp(1.5rem, 4vw, 3rem);
}

.lead-card-head {
  align-items: center;
  border-bottom: 1px solid var(--rule);
  display: flex;
  font-size: 0.7rem;
  font-weight: 900;
  justify-content: space-between;
  letter-spacing: 0.08em;
  padding-bottom: 1rem;
  text-transform: uppercase;
}

.lead-card-head span:last-child {
  color: var(--signal-dark);
}

form.lead {
  display: grid;
  gap: 1.2rem;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  margin-top: 1.5rem;
}

.field-full,
form.lead > button,
.send-fail {
  grid-column: 1 / -1;
}

.field label {
  display: block;
  font-size: 0.72rem;
  font-weight: 900;
  letter-spacing: 0.05em;
  margin-bottom: 0.45rem;
  text-transform: uppercase;
}

.field input,
.field textarea {
  background: var(--paper);
  border: 1px solid #8f8b82;
  border-radius: 0;
  color: var(--ink);
  font-size: 1rem;
  min-height: 3.15rem;
  padding: 0.8rem 0.9rem;
  width: 100%;
}

.field input:focus,
.field textarea:focus {
  border-color: var(--ink);
  box-shadow: 0 0 0 2px var(--ink);
  outline: 0;
}

.field textarea {
  min-height: 7.5rem;
  resize: vertical;
}

.field .hint {
  color: var(--error);
  display: none;
  font-size: 0.76rem;
  font-weight: 700;
  margin-top: 0.4rem;
}

.field.bad input,
.field.bad textarea {
  border-color: var(--error);
  box-shadow: 0 0 0 1px var(--error);
}

.field.bad .hint {
  display: block;
}

.hp {
  height: 1px;
  left: -9999px;
  overflow: hidden;
  position: absolute;
  width: 1px;
}

form.lead button {
  background: var(--ink);
  border: 0;
  color: var(--white);
  margin-top: 0.4rem;
  width: 100%;
}

form.lead button:hover {
  background: var(--signal-dark);
  color: var(--white);
}

form.lead button:disabled {
  background: var(--faint);
  cursor: wait;
  transform: none;
}

.send-fail {
  color: var(--error);
  display: none;
  font-size: 0.82rem;
  font-weight: 700;
}

form.lead.failed .send-fail {
  display: block;
}

.fine {
  color: var(--faint);
  font-size: 0.74rem;
  line-height: 1.5;
  margin-top: 1.2rem;
}

.confirm {
  background: var(--acid);
  border: 2px solid var(--ink);
  display: none;
  margin-top: 1.5rem;
  padding: 2rem;
}

.confirm .co {
  font-family: var(--display);
  font-size: 2rem;
  font-weight: 900;
  letter-spacing: -0.04em;
  overflow-wrap: anywhere;
}

.confirm p + p {
  margin-top: 0.75rem;
}

.confirm .ref {
  font-size: 0.7rem;
  font-weight: 900;
  letter-spacing: 0.08em;
  margin-top: 1.2rem;
  text-transform: uppercase;
}

.site-footer {
  background: var(--ink);
  color: var(--white);
  padding-block: 3rem;
}

.footer-grid {
  align-items: end;
  display: grid;
  gap: 3rem;
  grid-template-columns: 1fr auto;
}

.footer-brand {
  font-family: var(--display);
  font-size: clamp(2.5rem, 6vw, 5.5rem);
  font-weight: 950;
  letter-spacing: -0.07em;
  line-height: 0.9;
}

.footer-brand span {
  color: var(--signal);
}

.footer-meta {
  color: #bcbdb7;
  font-size: 0.76rem;
  line-height: 1.8;
  text-align: right;
}

.footer-meta a {
  color: var(--acid);
}

@media (max-width: 1024px) {
  .hero-grid,
  .map-showcase,
  .calendar-layout,
  .lead-layout {
    grid-template-columns: 1fr;
  }

  .hero {
    min-height: auto;
  }

  .hero h1 {
    max-width: 11ch;
  }

  .hero-stage {
    margin-inline: auto;
    max-width: 41rem;
    width: 100%;
  }

  .map-copy {
    max-width: 45rem;
  }

  .calendar-copy,
  .lead-copy {
    position: static;
  }

  .operation-layout {
    grid-template-columns: minmax(14rem, 0.55fr) minmax(0, 1.45fr);
  }
}

@media (max-width: 820px) {
  .nav-links {
    display: none;
  }

  .section-head,
  .problem-grid,
  .operation-layout {
    grid-template-columns: 1fr;
  }

  .section-head {
    align-items: start;
  }

  .problem-statement {
    min-height: 24rem;
  }

  .channel-list {
    border-left: 2px solid var(--ink);
  }

  .operation-tabs {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
  }

  .operation-tab {
    grid-template-columns: 1fr;
    min-height: 7rem;
    padding: 1rem;
  }

  .operation-tab::after {
    display: none;
  }
}

@media (max-width: 720px) {
  .hero-grid { grid-template-columns: 1fr; }
  .brand-proof-layout { grid-template-columns: 1fr; }
  .package-grid { grid-template-columns: 1fr; }
  .lead-layout { grid-template-columns: 1fr; }

  :root {
    --gutter: 1.15rem;
  }

  .nav-shell {
    gap: 1rem;
    height: 4.25rem;
  }

  .nav-cta {
    font-size: 0.68rem;
    min-height: 2.5rem;
    padding-inline: 0.75rem;
  }

  .hero {
    padding-block: 3.5rem 3rem;
  }

  .hero h1 {
    font-size: clamp(3.15rem, 16vw, 5.3rem);
  }

  .hero-signals,
  .lead-promise {
    grid-template-columns: 1fr;
  }

  .hero-signal,
  .hero-signal + .hero-signal,
  .lead-promise div,
  .lead-promise div + div {
    border-bottom: 1px solid rgba(255, 253, 247, 0.2);
    border-right: 0;
    padding: 0.8rem 0;
  }

  .lead-promise div,
  .lead-promise div + div {
    border-bottom-color: rgba(23, 26, 24, 0.35);
  }

  .hero-signal:last-child,
  .lead-promise div:last-child {
    border-bottom: 0;
  }

  .hero-stage {
    min-height: 34rem;
  }

  .hero-photo {
    height: 31rem;
    width: 92%;
  }

  .brand-mark {
    border-left: 0;
    border-top: 1px solid var(--rule);
    justify-content: flex-start;
    padding-left: 0;
    padding-top: 2rem;
  }

  .map-float {
    bottom: -0.75rem;
    left: 0;
    width: 84%;
  }

  .section {
    padding-block: 4.5rem;
  }

  .section-head {
    margin-bottom: 2.5rem;
  }

  .map-showcase {
    gap: 2.5rem;
  }

  .sample-map-header {
    display: block;
  }

  .sample-map-header span {
    display: inline-block;
    margin-top: 1rem;
    text-align: left;
  }

  .map-row {
    align-items: start;
    grid-template-columns: 2.5rem 1fr;
  }

  .fit-badge {
    grid-column: 2;
    justify-self: start;
  }

  .operation-tabs {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .operation-panel {
    min-height: 31rem;
  }

  .operation-count {
    right: 1rem;
  }

  .field-break {
    min-height: 32rem;
  }

  form.lead {
    grid-template-columns: 1fr;
  }

  .field-full,
  form.lead > button,
  .send-fail {
    grid-column: auto;
  }

  .footer-grid {
    align-items: start;
    grid-template-columns: 1fr;
  }

  .footer-meta {
    text-align: left;
  }
}

@media (max-width: 440px) {
  .wordmark-mark {
    margin-right: 0.5rem;
  }

  .nav-cta span {
    display: none;
  }

  .nav-cta::after {
    content: "Free map ↗";
  }

  .hero-actions {
    align-items: stretch;
    flex-direction: column;
  }

  .button {
    width: 100%;
  }

  .map-float {
    width: 94%;
  }

  .operation-tabs {
    grid-template-columns: 1fr 1fr;
  }

  .operation-tab {
    min-height: 6rem;
  }

  .venue-row {
    align-items: start;
    grid-template-columns: 1fr;
  }

  .venue-row > span {
    text-align: left;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }

  .ticker-track {
    animation: none;
  }

}